Jaguar Land Rover is counting on a new modular platform and
new model lines to boost sales and profits in the coming years.
The new platform, referred to as the Modular
Longitudinal Architecture (MLA), will make its debut in a redesigned Land Rover Defender due
around 2020 and will eventually underpin most models at Jaguar Land Rover by
the mid-2020s.
There will also be some new model lines, two of which will
be launched by Land Rover between 2021 and 2024. The information was revealed
during a June 22 investor meeting, Automotive News (subscription
required) reported Monday.
Jaguar Land Rover didn't say what the new model lines would
be but reports have indicated the two as being an SUV positioned below the
Discovery Sport and Range Rover Evoque and possibly
called a Landy, as well as a high-end soft-roader wagon possibly using the
Road Rover name.
Details of the future plans were made alongside news that
Jaguar Land Rover lost $276 million in the second quarter of 2018, the
automaker's first quarterly loss in three years. Things should turn around
quickly, however, thanks to lower tariffs introduced in
China, the world's biggest car market, on July 1.
And a further boost to profits should be generated by the
introduction of the MLA platform, which will help shed costs by replacing five
platforms currently used by Jaguar Land Rover's fleet. The five platforms
include the D7U (Discovery, Range Rover Sport, Range Rover), D7A (XE, XF,
F-Pace, Range Rover Velar), D8 (E-Pace, Discovery Sport and Range Rover
Evoque), and unique platforms for the XJ and I-Pace.
source: https://www.motorauthority.com/news/1118246_land-rover-confirms-2-new-model-lines
by Viknesh Vijayenthiran
http://www.boscheuropean.com
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