The Land Rover Range Rover SV coupe is dead before it truly
ever took its first breath. The British luxury SUV maker confirmed the
ultra-posh two-door model will not enter production.
Auto
Express first reported on the Range Rover SV coupe's premature death
and confirmed the decision with Land Rover on Wednesday. The brand showed off
the jaw-dropping SUV at the 2018 Geneva Motor Show and intended to build 999
examples for the world. The vehicle came from Jaguar Land Rover Special Vehicle
Operations and carried over just two body panels from the standard Range Rover
model.
A source told the website the decision to cancel production
of the limited-run SUV coupe was not related to demand. Instead, we can
speculate cost cutting killed the SVO project. Jaguar-Land Rover announced
earlier this month that it would cut 4,500 jobs globally as
it begins to implement a $3.2 billion cost-cutting plan to boost savings and
cash flow through 2020.
A Land Rover spokesperson told Auto Express, "we’re
focusing our resources and investment on the next generation of world-class
products." The statement added SVO will continue to develop "exciting
cars" and mentioned the first Jaguar F-Pace SVR models will reach
customers in a few weeks. Still, the decision is a setback for the skunkworks
inside the British automaker.
When Land Rover revealed the Range Rover SV, it was set to
cost $295,000 to start. The report claims some customers had specified their
Range Rover SVs to cost upward of $447,000. The brand did not say how many
build slots it ultimately sold of the 999 units planned, but it's a shame the
SUV's elegance will never grace the road.
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