The days of visiting a dealer and negotiating a price could
soon become a thing of the past at Porsche.
The German performance marque announced on Monday that it is
testing the waters with online car sales in the United States and Germany. It's
only a trial phase at present in the U.S., with 25 of the 191 independently
owned and operated Porsche dealers in the country currently taking part, though
this could be expanded if the trial proves successful.
Via the individual websites of participating dealers,
potential customers can eye new and used vehicles available in the inventory.
When ready to proceed with a purchase, the website covers all aspects of
buying, financing or leasing a chosen vehicle, including payment and trade-in
calculators. There's also options for financing and insurance, via Porsche
Financial Services.
To complete a purchase, a customer needs to upload personal
documents such as ID for verification. They'll also need to upload photos of
their current car if they want a trade-in valuation. The dealer can then
complete the sales contract so the customer only needs to sign on the dotted
line when finally visiting the dealer to take delivery.
According to Detlev von Platen, Porsche's head of sales at
marketing, it's all about moving with the times and making things as convenient
as possible for customers.
“Offering our customers an enhanced digital option for
acquiring a Porsche makes this experience even more accessible and more
convenient,” he said.
Tesla, which handles all of its sales online, has shown that
a large portion of new car buyers are comfortable purchasing cars online. This
has prompted established car brands to investigate new selling models, such
as online
sales and even car
subscriptions.
Porsche is yet to reveal which of its 25 U.S. dealers are
participating in the trial.
source: https://www.motorauthority.com/news/1125721_porsche-to-test-the-waters-with-online-car-sales
by Viknesh Vijayenthiran
http://www.boscheuropean.com
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