Audi is launching a new live service to help owners in the
United Kingdom navigate the experience of EV ownership, with assistance from
human experts that's delivered within minutes.
Dubbed the E-Tron Concierge, this WhatsApp-powered service
will connect owners with live experts who can provide personalized responses,
assistance and even audio or video walkthroughs for various aspects of
ownership, from charging procedures and locations to the availability of
equipment and accessories.
"We fully understand that making the transition to a
fully electric car can potentially give rise to new questions that may not have
been considered before, and therefore an appropriately user-focused option was
required," said Andrew Doyle, Audi's head in the U.K.
E-Tron Concierge is not meant to be an alternative to Audi's
own convenience tech and other third-party services. In a way, the most
comparable feature would be General Motors' OnStar, in that it can interface
drivers with human beings remotely when help is needed. The catch is that
it is exclusively meant to resolve issues related to the EV ownership
experience.
Audi said the feedback it receives from the service will
help shape the future of its EV sales and customer service programs, which
means even those who don't utilize the service could ultimately benefit from it
down the road.
E-Tron Concierge will be available to owners of Audi's
electric cars in the U.K. seven days a week, from 8 a.m. to 9 p.m. No word yet
on availability in the United States, but if the pilot in the U.K. is
successful, something similar may well make its way to our shores.
by Byron Hurd
http://www.boscheuropean.com
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