Audi's new Artemis
skunkworks team is working to develop a highly advanced, highly
efficient electric car due in 2024.
We'll get a preview, likely in the form of a concept, as
early as 2021, Audi CEO Markus Duesmann said last week during Audi's annual
general meeting.
The Artemis team was established earlier this year as a
means to accelerate the development of cars and technology by using a less
bureaucratic style of management, with the focus being on EVs and automated
driving technology. The move is aimed at countering lean and fast-moving EV
startups.
The team has also been tasked with developing an extensive
ecosystem around the car, including a new business model. Other automakers that
have attempted new business models have introduced concepts such as car
subscriptions or car sharing.
Autocar reported
in July that the first Artemis car will be a sedan similar in size to
the A7 Sportback and equipped with self-driving technology. It would
essentially be an expansion of the Audi
Aicon, a concept for a spacious, self-driving car that was unveiled in
2017.
During his presentation last week, Duesmann also announced
he has been placed in charge of R&D for the whole Volkswagen Group. In this
position, he is also in charge of VW Group's new Car.Software-Organization.
This new team will handle development of software systems for all group brands.
by Viknesh Vijayenthiran
http://www.boscheuropean.com
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