Jaguar is about to set off on a global tour to introduce
current and potential customers to its products in over 600 cities, but the
biggest draw for motorsport enthusiasts will be the chance to best Formula One
racing driver Romain Grosjean on an agility course that utilizes innovative
smart cones—behind the wheel of an XF.
Instead of traditional orange cones—the kind revered by
transportation departments and reviled by SCCA racers—the smart cones utilize a wireless
connection
that randomly illuminates pairs of them to change
the course for each driver with little notice.
The course presents a unique kind of challenge that Jaguar
says is more relatable to daily driving.
Here's where Grosjean, who currently drivers for American F1
team Haas, comes in: He was the first to test
the course while driving the same kind of XF that
invitees will be able to pilot. His high score will be made readily available
for attendees to try to to beat.
The campaign, called the Art of Performance tour, kicks off
in Europe with 200 destinations. Jaguar says it will tally 600 stops by the
time it concludes later this year in Australia. The experience will offer
attendees the chance to drive
both the F-Type convertible and coupe, as well as
the XF, XJ, XE and the F-Pace. We're still waiting to learn if there will be
any stops in the United States.
source: http://www.motorauthority.com/news/1103801_jaguar-challenges-fans-to-beat-f1-star-romain-grosjean-in-an-xf
by Andrew Ganz
http://www.boscheuropean.com
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