Jaguar Land Rover has a rich heritage of building cool cars,
and lately, it’s started up a new tradition of turning that patrimony into patrimoney.
Three months after Jaguar relaunched the 1950s-era XKSS, its SUV-slinging
sibling has started “Range Rover Reborn,” a program to revamp cars it built in
the 1970s for life on today’s roads.
The XKSS program involves making new cars based on old
specs, the way the Amish build barns. This scheme, by contrast, is all about
restoring decrepit machines that look like they’ve been living in barns, and
selling them for truckloads of money.
The British automaker isn’t the first to cash in on people’s
appetite for its classic work. Jonathan Ward’s ICON in Southern California has
been restoring
vintage trucks (among other ancient rides) for years.
JAGUAR
But now the company itself gets a piece of the action. For
its program, Land Rover’s starting with a 1978, three-door Range Rover Classic
(that’s what they called it, even back then), powered by a 3.5-liter V8 and
controlled with a four-speed manual transmission. Everything comes back to
original specs—right down to the historically accurate paint job (in this case,
Bahama Gold) and interior trim. The company refurbishes the original engine,
which means you’ll get to enjoy the old-school, glorious design and almost
certainly also the authentic feel of what’s it like to have your carburetor
break. Hey, that’s part of the experience.
All you need is $170,000, and maybe a mechanic on retainer.
source: https://www.wired.com/2017/02/rock-perfectly-restored-range-rover-just-170k/
by Alex Davies
http://www.boscheuropean.com
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