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April 30th was a special day for the Land Rover brand. On April 30 day 70 years ago, the very first Land Rover was revealed at the 1948 Amsterdam auto show. Since then, a total of 7,357,676 Land Rovers have been built, as of April 30,2018. To mark the occasion, Land Rover held a special live broadcast on YouTube celebrating seven decades of the SUV.

Viewers were treated to scenes of adventure, tough work, and humanitarian aid—all things Land Rover has been apart of over 70 years. Additionally, the brand showcased some of its most memorable models as it told the story of how Land Rover came to exist after World War II. The broadcast also included special insight from engineers, designers, Camel Trophy drivers, restorers, and explorers to help tell the Land Rover story. Watch the video.

Land Rover didn't just do a simple online broadcast, however. Earlier this year, the brand revealed plans for a production run of V-8 powered Defender Works models with 400 horsepower. Furthermore, restoration is underway on a pre-production 1948 Land Rover model. In fact, it's one of the three SUVs from the 1948 Amsterdam auto show, though it went missing for two decades.

Land Rover Classic will undertake Defender V-8 production as well as restoration of that significant vintage model. The company will build just 150 Defender models to celebrate its 70th anniversary.

In addition to the video, Land Rover provided the following timeline of highlights from its 70-year history.

70 YEARS OF LAND ROVER TIMELINE

1948    Land Rover Series I launched at the Amsterdam motor show

1953    Long Wheelbase version of the Series I introduced

1956    Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958    Land Rover Series II unveiled with more refined design

1970    Original two-door Range Rover (the Classic) goes on sale

1971    Land Rover Series III launched

1972    Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976    1,000,000th Land Rover built

1979    A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981    Land Rover begins legendary partnership with Camel Trophy

1981    Four-door Range Rover released

1989    Land Rover Discovery, the third Land Rover model, goes on sale

1990    Original "Landie" relaunched and renamed Defender

1994    Second-generation Range Rover launched

1997    All-new Freelander unveiled with innovative new technology: Hill Descent Control

2001    Third-generation Range Rover with all-round independent air suspension revealed

2003    Inaugural G4 challenge sees 16 teams traverse USA, South Africa, and Australia

2004    Range Stormer Concept previews performance Range Rover and three-door body

2004    Discovery 3/LR3, the third-generation Discovery, launched at New York auto show

2005    Range Rover Sport unveiled

2006    Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008    LRX concept car previews design language of a new luxury compact SUV

2009    Fourth generation of the Land Rover Discovery introduced

2010    Range Rover Evoque makes global debut

2012    Fourth-generation Range Rover introduced—the first all-aluminum SUV 

2013    New generation of Range Rover Sport unveiled at New York auto show

2014    Special Vehicle Operations (SVO) division officially launched

2014    Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014    Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014    Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015    Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015    Exclusive Range Rover SVAutobiography long wheelbase launched in New York

2015    Evoque Convertible becomes world’s first luxury compact SUV convertible

2015   One-of-a-kind Land Rover "Defender 2,000,000" sells for £400,000 (about $625,000) at charity auction

2016    Last Defender rolls off the production line

2016    All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017    Land Rover launches the fourth Range Rover, the Velar

2018    Limited Edition Range Rover SV Coupe debuts at Geneva motor show

source: https://www.motorauthority.com/news/1116496_land-rover-marks-70-years-of-making-its-own-roads

by Sean Szymkowski

http://www.boscheuropean.com