The "Porsche Track Your Dream" service for the My
Porsche app and online portal lets customers follow every step, from assembly
at Porsche's Zuffenhausen, Germany, factory, to shipment and delivery. The
service is only available for custom-ordered 718 and 911 models, but there are
plans to add the all-electric Taycan as
well, Porsche said in a press release Tuesday.
Porsche customers get a unique link once an order is placed.
It opens a web page that lets them track their cars through 14 "milestone
events," according to Porsche. These include: order creation, freeze point
for vehicle changes, production updates, departure from Germany, port entry in
the United States, and dealership arrival. A countdown shows progress in miles
and days.
While the car is being built, customers can check on
progress with feeds from cameras installed on assembly-line work stations.
Cameras are already in place at two stations, with two more to follow,
according to Porsche.
The Porsche Track Your Dream app is currently live for U.S.
customers, and is also available in Germany, Canada, Switzerland, Spain, and
the United Kingdom. Other markets will follow in the coming months, Porsche
said.
The service was developed by the automaker's Porsche Digital
arm, which also recently launched an online sales platform for pre-owned
cars. Porsche is looking to beef up its digital infrastructure ahead of a
possible foray into online sales of new cars.
by Stephen Edelstein
http://www.boscheuropean.com
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